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越界而生:冷战亚洲的移动与连结 51 In Kingdom of Characters
越界而生:冷战亚洲的移动与连结 51 In Kingdom of Characters
越界而生:冷战亚洲的移动与连结 51 In Kingdom of Characters
越界而生:冷战亚洲的移动与连结 51 In Kingdom of Characters

越界而生:冷战亚洲的移动与连结 51 In Kingdom of Characters

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In Kingdom of Characters

writers and intellectuals

第九章： 抗暴

广告业创造出了一个又一个神话，但人们对这个行业的误解从未消除。人们普遍认为，广告法力无边，花费惊人，且常常挑战道德底线。对于广告的历史和现状我们从未彻底了解。 作为业界的权威，温斯顿•弗莱彻探究了广告宣传产生作用（或无法产生作用）的方式，探究了广告在媒体、商业和社会中的角色。从广告业的历史和结构，到以儿童为目标的争议广告，作者突出了广告的正面效应，并指出了未来广告业发展的可能方向。

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越界而生:冷战亚洲的移动与连结 51 In Kingdom of Characters10

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