In 2020 Imperials next-generation portfolio declined by 27% Meanwhile, revenue from Imperials next-generation portfolio declined by 27% in 2020, largely because of its investment to support the launch of Pulze in Asia
Third-party lab testing provides an extra layer of transparency and accountability, and its a good sign that the brand is committed to producing safe and high-quality products
But efforts have been hampered by the habit's popularity, and its usefulness as a source of tax revenue - the government collects about 428bn yuan (44bn, $67bn) in tobacco taxes each year
Last week, anti-smoking advocates sent a letter to the major cigarette makers, urging them to use New York's standards to produce and distribute fire-safe cigarettes to other states
Thats why experts are calling for a twofold approach: further engaging smokers to use existing therapies and, at the same time, pushing for new and innovative treatments for the future