no world tobacco day Did you know? This year, falls on May 31st. The 2026 campaign focuses on exposing industry strategies, promote stronger policies and empowering the public. Learn more: https://tinyurl.com/mpttaysn #worldnotobaccoday # Black And Red Photo World

They are places of smoke and fire and blood, of sacrifice, of movement, of noise

Vaping involves heating up e-liquid in an atomiser to create an aerosol (or vapour) that you then inhale through your mouthpiece or drip tip before exhaling it out again as smoke-like clouds

That means entire communities, even hundreds of kilometers away, can get hit hard

This new strategy aims to update the brand, making it relevant for todays luxury consumer

Traditional cigarettes remain the leading product category, while bidis, smokeless tobacco products, hookah tobacco, and heated tobacco devices continue gaining popularity across different consumer groups