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Exposure equivalency ratio The exposure equivalency ratio for each alcohol use category was determined by dividing the tobacco equivalency, which is the ratio of the number of cigarettes smoked to produce a similar health loss or harm for a persons alcohol use, by that persons number of drinks/day

However, it's important to understand that smoking can become an addiction, and like most addictions, may be extremely difficult to stop[vii]

consequently the only stocks of tobacco left on the Government side were those that had been in existence before the war

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This economic advantage becomes even more pronounced when initial costs are eliminated through free promotional programs, allowing consumers to experience the benefits without upfront investment