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A major UK clinical trial found that, when combined with expert face-to-face support, people who used e-cigarettes to quit were twice as likely to succeed than people who used other nicotine replacement products such as patches or gum [footnote 61]

Combine this with our bestselling The Health Consequences of Smoking pamphlet (5392), and youve got a powerful two-pronged approach to reinforce your tobacco prevention message

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Science-backed, smoke-free products can play a role in moving adults who would otherwise continue to smoke away from cigarettes

Two to five years after quitting, the risk of stroke decreases to that of nonsmokers (ACS, 2015)