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Real tobacco sticks used with the IQOS ILUMA range

Recent polls have found that after decades of bans on advertising, restrictions on smoking in public spaces and workplaces, rising excise taxes, and almost three decades of the Food and Drug Administration (FDA) listing nicotine as a drug, the popularity of the once ubiquitous tobacco has finally begun to shrink

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Manufacturers must navigate restrictions on certain visual elements, such as health warnings, and create visually appealing cigarette cartons

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