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Gallo V, Bueno-De-Mesquita HB, Vermeulen R, et al

They function as a kind of cultural foil of indulgent destruction, a release of the burden of constantly striving for perfection, or at least keeping up that appearance

Existing studies have shown that pictorial HWLs can help consumers recognize more effectively the health risks of smoking than from text warning packaging, reduce the willingness to consume gift cigarettes, and prompt them to quit smoking early 28

Further, these products were initially sold via specialty stores, especially since regular retailers and supermarkets did not promote smoking

Online article available at www.ash.org.uk/files/documents/ASH_891.pdf (accessed June 2014)