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Now, facing the economic recession of the early 90s, Marlboro execs scrambled for ways to skirt cigarette advertising laws at a scale big enough to turn their business and renew interest in smoking

Upon the 75th anniversary of Camel, McCann-Erickson advertising agency decided to reintroduce Old Joe in the Smooth Character campaign

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A heavy smoker may go through a 15 pack each day, totalling at least 450 a month and more than 5,000 a year

Additionally, switching to smoking cessation methods offers a path towards reducing or eliminating tobacco use altogether