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Europe and North America dominate sales, accounting for 60% of revenue, while emerging economies like China and India show accelerated growth due to expanding tobacco portfolios
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"Advertising Created & Continues to Drive the Menthol Tobacco Market: Methods Used by the Industry to Target Youth, Women, & Black Americans" (PDF)
Modi predicts this interest in tobacco regulation will ultimately help current tobacco retailers more than the new discount tobacco retailer will hurt their sales
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