In 2006, a federal judge issued a damning 1,600-page opinion, detailing how these corporations marketed and sold their lethal products with zeal, with deception, with a single-minded focus on their financial success, and without regard for the human tragedy or social costs that success exacted. Worse still, Big Tobacco intentionally targets children, whom they refer to as replacement smokers. Industry documents reveal shocking admissions: The base of our business is the high school student, one memo stated
The Ministry of Trade also warned that in addition to challenges related to trademarks, the policy of plain cigarette packaging without brands could create trade barriers
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Circa early 20th century
Since I was a teenager, with no automobile and a couple hundred bucks in my bank account from a summer job as a Little League umpire, the cigarettes were the obvious choice