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Consistent and appealing packaging can build brand loyalty and encourage repeat purchases
(1) In 1949-50 the six major brands sponsored two of the Top Ten Shows, five of the Top 25 and nine of the Top 50
The other 40 diamonds were found inside a roll of carpet at the Queens Drive home of an equally small-time variety artist, the 20 year old unemployed comedian called James Joseph Tarbuck
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[13] In the 1970s, Brown & Williamson realised that the cigarette brand was mainly smoked by women and couples because the Viceroy brand was "less masculine than its key competition" and the brand had a "feminine orientation" according to internal documents
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