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This identity positions the product as more than just a cigarette, but as part of a lifestyle connected to social moments and shared experiences
They demanded that the Minister of Finance sign the bill to tax IQOS.12 On 17 January 2018, the Minister of Finance signed the tax order for IQOS, and on 13 March 2018, following an 830 vote in the plenary of the Knesset, IQOS was taxed at the same rate as cigarettes.13 The IQOS marketing campaign We observed five distinct advertising elements which were used in two separate campaigns, one for policy-makers, and another for the public
Jesus CHA, Ferreira MV, Gasparin AT, Rosa ES, Genaro K, de Souza Crippa JA
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