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Last but not least, Japan Tobacco Internationals vice president for flagship brands, Andrew Ahern, offered his very own definition with regards to the companys luxury brand, Sobranie: When we speak about luxury, we are referring exclusively to the brand positioning itself among other cigarettes brands. And as luxury becomes ever more omnipresent in the cigarette arena, a unique point of view also needed to come into play
Deliberately going against the grain, Tsubota would opt to take a super spartan approach, pairing a flip-top Zippo-style housing with a polycarbonate construction, decidedly square edges, and an overall seamless and extremely minimalist form, ultimately resulting in the Tsubota Hard Edge lighter
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