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The ad seeks to raise an indignant response in women, sending the message that women have the right to smoke, and that it is a liberating experience

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But, she said, those sales are growing

The self-reported frequency of noticing labels and reading label items was significantly higher in the intervention groups than in the control group (Table 1)

Pros: multi-layer approach Limits: thickness and airflow can vary a lot by design Materials used alongside activated carbon Activated carbon is the main working material, but it is rarely used alone