Economically, selling cigarettes is a fantastic business The first thing to note is that BAT sells a product which is, from a cold-hearted capitalistic point of view, very attractive: The vast majority of smokers smoke every day, so demand is very consistent Like many consumer goods, well-known brands have real power and many people smoke the same brand as their parents and peers There is huge brand loyalty, with most smokers sticking to one brand for decades The existing competitors are huge, with enormous economies of scale and tens of billions invested in supply chains Cigarette advertising is banned in many countries, which leaves more cash available for dividends and makes it harder for smaller or newer competitors to build awareness Nicotine is addictive, so smokers tend to keep smoking even if prices go up (they are price insensitive) Together, these factors create an industry where profits are high and consistent, where prices can be increased ahead of inflation and where new competitors are largely non-existent
And he is resolutely unpretentious, with a tendency to refer to his music as shitty. When pressed on this self-assessment, he concedes, eventually, that it is inaccurate
6.7 inches
That you wanted to die, pull the plug, whatever? Walters asked Reeve
Available from: March 2, 2021)
