cigarette and a bar of chocolate Disposable electronic on light background Stock Photo Gorant Candy Bars

The rise in vaping rates among Maori and Pacific Peoples has far outpaced the increase in vaping among other ethnic groups in Aotearoa New Zealand, with 27.7% of Maori and 21.7% of Pacific peoples reporting current vape use in 2022/23.[xxviii] This is a significant increase since the legalisation of vaping in Aotearoa New Zealand, with the proportion of Maori and Pacific peoples who were daily vapers more than quadrupling between 2019/20 and 2022/23, compared to overall vaping rates which doubled over the same period.[xxix] Between 2018/19 and 2022/23, the current adult smoking rate among Maori dropped from 33.4% to 20.2%.[xxx] More striking is the sudden drop in smoking rates among Pacific Peoples, with the number of current smokers in this community more than halving between 2018/19 and 2022/23, dropping from 24.7% to 10.3%.[xxxi] What has been the role of government in regulating safer nicotine products and vaping in particular

Learn How to Pronounce tobacco Not sure how to say a word

Juul claims to offer a solution to all of these issues as their product is: Unfortunately, the demographic that seems to be most susceptible to this false advertising is teenagers

Research from Wake Forest University published in February 2025 suggests age restrictions may not be working as well as hoped

Life expectancy is reduced by 5.25 minutes for 1.4 cigarettes