The company is rolling out pilots of the device in Austin and Fort Lauderdale, peddling IQOS (pronounced eye-koss) as the next step in tobacco harm reduction. In its marketing, the company positions the devices as a better alternative for smokers compared to cigarettes, reducing the production of harmful chemicals while containing real tobacco, less lingering smell, and no fire or ash
Ying-Ying Meng, co-author of the brief and co-director of the Chronic Disease Program at the UCLA Center for Health Policy Research, said vaping is especially dangerous for those under 25 years old as it can harm brain development and lead to several chronic diseases
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Carnes MU, Hoppin JA, Metwali N, Wyss AB, Hankinson JL, O'Connell EL, Richards M, Long S, Freeman LE, Sandler DP, Henneberger PK, Barker-Cummings C, Umbach DM, Thorne PS, London SJ
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