But Albarracin and her colleagues found that fear appeals are effective overall even more so when appeals are aimed at women, directed at one-time behaviors like getting a flu shot and combined with recommended solutions
It maintained good momentum behind growth brands, which gained 100 basis points (one percentage point) of market share, but it ceded some share in portfolio brands in line with strategy, resulting in overall group share falling 40 basis points
[6] The prevalence of smoking among women in Egypt, as elsewhere in the developing world, is expected to increase in view of the weakening of cultural norms, women's increased spending power and the tactics of the tobacco company in targeting women as new consumers
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