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Opposite her is the figure of Death, clad in a black robe, saying, Are you flirting with me? The tactic of implying long life harks back to the tobacco advertising strategies of old where claims were often made about the health benefits of smoking cigarettes

Heated tobacco products do not help smokers quit or prevent relapse: a longitudinal study in Japan

(For instance, in the earlier script, Frances gets thrown out of a liquor store for angrily breaking a bottle of beer

A recent review by Hiilamo and colleagues observed that, as the salience of health warnings on packs increased, the tobacco industry response moved from a position of relatively innocuous to increasingly litigious [19]

These strategies align with the Theoretical Domains Framework, which emphasises reducing environmental resources that enable risky behaviours (85)