Under its contract with H&V, Lorillard assumed sole responsibility for any harmful effects. It launched Kent at a press conference at New Yorks Waldorf-Astoria, touting the Micronite filter as the greatest health protection in cigarette history. Playing on the publics gee-whiz faith in science and technology, Kent ads told a glamorous, if vague, back story of how the quest for a new filter ended in an atomic energy plant, where the makers of KENT found a material being used to filter air of microscopic impurities. What is Micronite? another ad asked
Extinguish the cigarette before disposing it in a trash can
Instantly popular, Charminar captured a portion of the market share in the state in only the first year it was open for business
Brand Visibility and Appearance Our custom cigarette boxes can include your labels, name, and brand message visible for every customer
Facing the Asbestos Legacy The 1990s brought reckoning: 1997 lawsuits revealed Micronite's dangers, with smokers claiming mesothelioma from inhaled fibers