Croton Nivada Grenchen Colorama Pre-owned the progenitor of IWC's fabled

the progenitor of IWC's fabled Mark series of pilot's watches

as is the case with this IWC

as pressure from the new ‘luxury sports watch’ category introduced in the early 1970s forced the storied brand to evolve — but historically

Grand Seiko is the darling of contemporary watch collectors today

and build quality as their "Big Brother" Rolex models

Croton Nivada Grenchen Colorama Pre-owned the progenitor of IWC's fabledNivada (or Nivada Grenchen, or Croton in the States) should be a familiar name to vintage watch collectors. Founded in Grenchen, Switzerland in the 1920s by Jacob Schneider, Nivada was one of the first brands to manufacture automatic watches. Nivada embraced other innovations as well, producing waterproof and rustless watches that would stand up to the rigors of the outdoors. They faced their ultimate test in the mid 1950s, when watches made by Nivada